Wednesday, January 30, 2013

Operation Guerrilla

          One of the best ways to get the name of your company out their is through guerrilla tactics. Not only are guerrilla tactics inexpensive compared to other forms of advertising, but once when you get the word buzzing in the neighborhood, it will soon be buzzing over the internet!
          Here is a fantastic guerrilla tactic that was organized by TNT. Wanting to increase their viewership in Bulgaria, TNT came up with an amazing idea to capture the attention of people walking by an everyday town square.
          Not only did it generate buzz in the neighborhood, but it also generated buzz on the internet getting over 42 million views on YouTube. Click on the link below to go and watch the action!

https://www.youtube.com/watch?v=316AzLYfAzw


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