Ethics and social responsibility plays a major role in the business world today. It is interesting to see how companies differentiate themselves from competitors and other companies in general through their social responsibility and ethical practices. It is nice to see when companies try to be as ethical and social responsible as possible, but it is incredible to see companies try something different to truly show their passion for social responsibility and ethics.
Patagonia is a company that is based in Ventura, California that sells outdoor apparel. The company decided to launch an ad campaign that many thought was a crazy and that it would significantly hurt its annual revenue. Although many thought they were insane, Patagonia released an ad advertising one of their jackets titled "DON'T BUY THIS JACKET" on November 25, 2011 during Black Friday. Regardless of what would happen, Patagonia wanted its customers to know that to manufacture this jacket was very harmful to the environment and that they should only purchase one if needed. They also advocated customers who have already purchased these jackets in the past to recycle them when they are not needed anymore.
Not only was this ad respected by many consumers, but Patagonia's sales skyrocketed. Click the link below to check out the advertisement!
http://www.patagonia.com/email/11/112811.html
Patagonia is a company that is based in Ventura, California that sells outdoor apparel. The company decided to launch an ad campaign that many thought was a crazy and that it would significantly hurt its annual revenue. Although many thought they were insane, Patagonia released an ad advertising one of their jackets titled "DON'T BUY THIS JACKET" on November 25, 2011 during Black Friday. Regardless of what would happen, Patagonia wanted its customers to know that to manufacture this jacket was very harmful to the environment and that they should only purchase one if needed. They also advocated customers who have already purchased these jackets in the past to recycle them when they are not needed anymore.
Not only was this ad respected by many consumers, but Patagonia's sales skyrocketed. Click the link below to check out the advertisement!
http://www.patagonia.com/email/11/112811.html
No comments:
Post a Comment