Sunday, February 24, 2013

Hello Kitty Goes to Space!

Hello Kitty is known throughout the US and in many international markets, but did the science project of 12 year old Lauren Rojas of launching a Hello Kitty doll to space help advertise and increase Hello Kitty's brand awareness?

We recently saw Red Bull gain intentional attention through sponsoring Felix's skydive jump from space, and now we see that Hello Kitty has reached for the stars as well. Is the idea of space going to be the next big marketing strategy for companies?

Check out the article/video about Lauren Rojas launching a Hello Kitty doll to space:

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