I found something that I think will help our Pod (Sports Pod) to think of some other ideas of how to approach potential sponsors! While doing research on the exchange of value I came across a couple of publications talking about how value can be exchanged through "integrity selling". I found this concept to be very interesting and will definitely get Professor Whalen and my group's take on it! The first link below highlights the key characteristics of integrity selling and the second link jumps into the details of it. Check it out!
1. http://download.ascnet.org/news/Integrity%20Selling%20Info%20Sheet%20Arzt.pdf
2. http://www.justisgroup.com/files/pdfs/Int_Sell_Exec_Over%20Personalized.pdf
I also found a helpful publication explaining the exchange of value through e-commerce! I don't know if my Pod will incorporate this for our particular marketing problem, but it may give some ideas to the groups in the other Pods! Check it out!
http://www.pearsonhighered.com/samplechapter/0131735160.pdf
1. http://download.ascnet.org/news/Integrity%20Selling%20Info%20Sheet%20Arzt.pdf
2. http://www.justisgroup.com/files/pdfs/Int_Sell_Exec_Over%20Personalized.pdf
I also found a helpful publication explaining the exchange of value through e-commerce! I don't know if my Pod will incorporate this for our particular marketing problem, but it may give some ideas to the groups in the other Pods! Check it out!
http://www.pearsonhighered.com/samplechapter/0131735160.pdf
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