It was nice to see familiar faces and
meet new people last Thursday in Integrative Marketing Strategy; I can already
tell that this is going to be an awesome class! After grouping up with the Sports pod (let’s do this team!), we discussed about our thoughts on the value
of marketing. Each person had really good thoughts and points about the value
of marketing and how significant it is in the business world. One point that was
made that I found interesting was that the value of marketing and marketers
themselves is many times undervalued. Some examples of what we hear people say
is that “marketing is a very easy job” and/or “you can’t do too much with a
marketing career”. Well, as my pod and I discussed…people who say that are
WRONG! I can go on for paragraphs about the importance of marketing but for the
sake of your time and not wanting you to bore you with my babbling I will just
say that without a business having some sort of marketing, whether it is
positive word of mouth or advertising, achieving success is next to impossible.
I am not the only one saying that
businesses need marketing to be successful…there are many other individuals,
specialists, and companies who are saying it as well. Below are two links. The
first link will guide you to a page that will ask you to download a PDF file.
The PDF file consists of an article that was published by McKinsey Quarterly in
July, 2011. The article mentions Steve Ridgway (CEO of Virgin Atlantic
Airways), John Hayes (CMO of American Express), and Duncan Watts (Principal research
scientist at Yahoo! Research) talking about their view on marketing and sales
practice. The second link will guide you to an article published on Houston
Chron about the importance of marketing in order for a business to gain
success.
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